Thursday 30 November 2017

MV RESEARCH - Connected Narratives

POSSIBLE POINTS OF INFLUENCES:
  • A later video teased within the video itself by showing a clip when there are multiple short takes, so that it isn't too evident and doesn't stick out 
  • Have a clip from "another" video coming up, so as to hint there are more coming, this could be for the new single coming up.

GUNS 'N ROSES
This Pitchfork article looks at the trilogy.

DAVID BOWIE 
Outside
Blackstar 

HALSEY
Trailer, didn't feature clips from the videos but the songs

TRICKY
With his debut album Marxinquaye, Each video seems to transport us to the next one by the end.

IVY LEVAN
The first video ends with a classic cliffhanger with the robbers/thugs having captured Levan in the boot of a car. 
The second video sees her being tied up and eventually freeing herself and brutally slaughtering her captors.
However, some of the scenes in the second video 
Then the next video features one of the masked-thugs again, she seems to be continuing her revenge.
These masked thugs were seen in her live performance videos as well, they sort of became part of the branding (Goodwin talking about how an artists might develop certain visual traits)
The fourth video doesn't feature these thugs, however in the behind the scenes video the director says thematically the video is a continuation of the lyrics saying "I Don't Wanna Wake Up".
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DIGIPAK #4: Lana Del Rey - Ultraviolence (Super Deluxe Edition)

POSSIBLE POINTS OF INFLUENCE:
  • The city shots, of towers potentially, a binary to the more underprivileged that live where the protagonist will walk, we cross-fade into there like in Psycho maybe
  • Maybe have one of the bonus tracks have a swearword in it and bleep it somehow, but creatively like in the Outside album artwork I will analyse later
  • The small detail of not numbering the tracks and not giving lengths 
  • The lyric booklet, lyrics written across extreme longshots 
  • The white covering some of the track names, need to either avoid this or make conscious decisions for artistic effect
ACT: Lana Del Rey
TITLE: Ultraviolence 
TYPE OF ALBUM: Third studio album
YEAR: 2014
DESIGNER: Mat Maitland 
PHOTOGRAPHY: Neil Krug
GENRE: Psychedelic rock, dream pop, desert rock
LABEL: Polydor, Interscope (both owned by UMG)

An unwrapping video:

 FRONT COVER
Artist is on the, but her name isn't, the album title, her image kind of stands in for the logo.

 DVD/BONUS DETAILS:
White on black 

 REAR COVER
The track listing, one of them has been bleeped, is this effective/necessary, hasn't been done so on Spotify, and the music isn't censored 
All upper-case. Not numbered and without length, gives a more artistic touch.
Includes three bonus tracks.
The white colour goes well over the black, although some of the the last bonus track is covered over by the white






LYRIC BOOKLET
...







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WEBSITE #3: Halsey

POSSIBLE POINTS OF INFLUENCE:

  • ...


 ACT: Halsey
CAREER: 2014-
RELEASED ALBUMS: 1 EP, 2 Studio Albums 

Another website added for the marketing of her second album:

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Wednesday 29 November 2017

CROSS-MEDIA BRANDING #2: Music Industry Egs

POSSIBLE POINTS OF INFLUENCE:
  • A camera for the photographer
  • The clown-make-up, and the stars inbetween

 TRICKY
A slow tracking across the room as an extra video could be an idea (similar to the opening movements across the protagonist's room in my AS coursework), it could also be used as a teaser for the video.

The official artwork of the single, Rule of Thirds is applied, the image is almost symmetrical 


On Spotify as well



The video featuring the red room without the artist.


...

YOUTUBE

YouTube was also rebranded with the images from the single cover and official audio video.

*Insert image*

Now replaced with an image from this video


...

WEBSITE

Has been rebranded as well and has the video there


...




ARCTIC MONKEY - AM SQUIGGLE


Charity Action



SIA
Video released on 5th September 2016


The hair of dark and light.

In the video of Cheap Thrills

The album cover

...

BRING ME THE HORIZON
Umbrella

 When asking about the umbrella's meaning, Bring Me The Horizon said "The fans gave it meaning"

 
Postmodern definition of reading, more freedom is given to the audience, 

 DEPECHE MODE
Multiple examples, seen in 

 MUSIC FOR THE MASSES
 have the image of a loudspeaker on their album cover for Music For The Masses, this was present in their music videos for the first three singles: Strangelove, Never Let Me Down and Behind The Wheel. 

 VIOLATOR
The image of a rose/flower.

 There most successful album, the rose is used still today in videos, such as this UGC example:

ULTRA
Quite less creative, having the album name popping up on a hotel and a flag from a plane (effort of a plane seems a bit of a waste).

 SPIRIT
Boots and flags

 The striking imagery of Karl Marx beards was also

 *Include screenshots of Karl Marx bearded fans on Facebook*

HALSEY

A more interesting and CREATIVE. use of the album title can be seen from a video for the third single Colors from Halsey's debut album Badlands,





THE NEW TAYLOR

 Social media accounts deleted 
New Social media accounts, Instagram posts with snakes 

New track:
"I'm sorry the old Taylor can't come to the phone right now"

Written on top of her Instagram account:

SUMMARY:
- Topped Psy's 24 hour record
- Released a few days after audio track released with a lyric video
- Taylor Swift trying to rebrand herself by in the lyrics saying the old Tyler herself, change of personality like Bowie, mimicked by Madonna and then 
- Revenge on Kanye West, mentioned in NME video
- Vernallis saying we can't apply narrative genre to, but there a references to zombie genre as seen in film (Dawn Of The Dead, 28 Hours Later, Zombieland) and more recently in TV (The Walking Dead, In The Flesh, referenced in Game Of Thrones). Though these are mere moments in the video, not a full narrative set in zombie genre like Michael Jackson's Thriller, Die Aerzte's *insert track* and Kraftklub's Fenster
- Numerous dance elements
- Song referencing Game Of Thrones? And if yes is that reflected in the video?


http://www.cosmopolitan.com/entertainment/music/amp12096106/taylor-swift-look-what-you-made-me-do-arya-stark/

Cameo:

Also mention of the Twitter debate:

Other Sites:

Already been parodied:

ALBUM RELEASED:
Multiple magazine covers, offered in the CD department, really pushing this, grassroots strategy?



ARCADE FIRE - EVERYTHING NOW
Wiki on Promotion:
In May 2017, Arcade Fire performed six new songs at an intimate secret show in Montreal.[6] Later that month, a Twitter account designed to look like a Russian spambot started publishing clues pertaining to the new Arcade Fire album.[7]On May 31, the band released the lead single "Everything Now" on 12" vinyl, selling it at a merchandise stall at Primavera Sound festival in Barcelonawhich they headlined.[8] A day later, a mysterious live stream "Live From Death Valley" was launched[9] and the band released a music video for the song,[10] appearing to have been shot in Death Valley, California.
On June 3, anagrams of song titles were published on Twitter.[11]On June 22, the band published the music video for "Creature Comfort" to its YouTube page. It was marketed with a Facebook postpurportedly from a disgruntled "Everything Now Corp" employee railing against the band's refusal to engage in corporate promotion of its new album.[12]Similar satirical marketing done in promotion of the album stemmed from an agreement the band was in; dubbed a “360 degree agreement” proposed by Everything Now Corp, whereby the band created multiple pieces of fake online articles related to events happening within the company and band. One example involving Arcade Fire providing a "premature premature evaluation" of Everything Now days before release as a spoof of online music reviews, or a review of a fake installment in the rhythm video game series Rock Band titled Arcade Fire: Rock Band, or multiple pieces of fake advertising for products based on names of songs off of Everything Now. A collection of other promotional articles created by the band are included on the side of the fake website that lead to numerous other fake websites.[13]
TWITTER:


FACEBOOK

Some Audience Reactions:

The trailer with the Russian spambot logo:

INSTAGRAM:
Account with 7 posts

First post was the logo:

FURTHER READING:
NME seeminly not getting the joke:

The band carried on with this image long after the full album was released, releasing a double video for the two final tracks, called Money + Love:
Carrying on the images and motifs from the video:

...


 POSSIBILITY TO GO VIRAL
Psy's Gangham Style and The Harlem Shake owe a lot to their popularity due to be able, 
similar to the Ice Bucket Water Challenge and the Mannequin Challenge (our school even did official videos for the second and fourth).
This front image from Depeche Mode's third studio album Construction Time Again can be mimicked for example of a man with an axe in the hand, but then we didn't have social media. 


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MV RESEARCH - Egs of great narrative enigma

Putting on the clothes, reminds me of my AS coursework.


The way the faces are often cut off, we see close-ups of playing the instruments.



Could be useful for the protagonist, the opening shots:







....

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INDIE DP #1: Arctic Monkeys - Whatever People Say I Am, That's What I'm Not

POSSIBLE POINTS OF INFLUENCE:
  • The colour filter
  • Close-ups of objects like cigarettes, could be cans or newspapers
  • I want to avoid the very small size of the track listing
ACT: Arctic Monkeys
FULL TITLE: What Ever People Say I Am, That's What I'm Not
YEAR: 2006
TYPE OF ALBUM: Debut studio album
DESIGN: Juno Liverpool
PHOTOGRAPHY: Alexandra Wolkowicz
                                    Andy Brown
GENRE: Indie rock, garage rock survival
LABEL: Domino

 SINGLES:












FRONT COVER
Rule Of Thirds has been observed, right in the centre. Background looks like a curtain. He has some facial hair, connoting some raggedy character traits.

 TITLES:
The artist is present, the album name is not.
Font is serif, all lower-case, black on white.
Could connote a serious, but also a run of the mill normality
that the man with the cigarette represents.




 BACK COVER
There is a link
The writing is nearly all in white

 INSIDE:
...
AUDIENCE
The smoking, just like Brett Anderson on Instagram, could be seen as problematic, critics might argue the hypodermic needle theory, create a moral panic. As this band really had a huge in fluctuation of teen fans that must have been frowned upon

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