Wednesday 28 March 2018

WEBSITE RESEARCH: Original Artist

POSSIBLE POINTS OF INFLUENCE:
  • Make my website more attractive to a 15-25 audience
  • In the social media, address the fans as "Our Insatiable Ones"


BRANDING
With the special edition release of their eponymous debut albumSuede, their website has been rebranded with the album artwork., replacing the design template of their last studio album release, Night Thoughts.


Last website design
...


Current design

The cover has been filtered in black and white, but still keeping the dream-like quality (Uses and Gratifications, Escapism) ...


OVERALL KEY RECURRENT DESIGN FEATURES 
COLOUR: Black and white
SHAPES: 
IMAGES: 

LIKELY TARGET AUDIENCE/S; MODE OF ADDRESS 
Restrained used of social media, slightly older audience


LANDING PAGE 
...


Detail explaining all the contents of the special


...


HOMEPAGE LAYOUT  


TOP FRAME/BANNER 
....


NAME/LOGO 
....

PAGES/TOP LINKS LIST 
Instead of at the top of the page as the term suggests, the links are on both sides, three left on two:

These include:

  • LIVE DATES
  • LINKS
  • STORE
  • DISCOGRAPHY
  • VIDEOS



AUTO-SCROLLING GALLERIES? 
...

MERCHANDISE/SHOP 
As is conventional, while you can see the newest releases on the website, you have to click on to a link to another site to access the full store:

...


...

E-COMMERCE 
...

PRESENCE OF MUSIC 
PUSHING THE NEW RELEASE




No links 

TOUR DATES


GALLERY?


PERSONAL INFORMATION? 


LINKS 
First three are to two fan sites
The name: "Insatiable Ones", it is not uncommon for fans to call themselves a name, like "Little Monsters" with Lady Gaga. It is quite fitting as it gives the image of fans who can't get enough (pun intended).


ARCHIVE? 


GAMES? 


NEWS


LANGUAGE:
"Store" instead of Merch

MEMBERSHIP/SIGN-UP? 


VIDEO/VINES 


SOCIAL MEDIA 
The Big Three on their own, the icons disappear just like the main link:

FACEBOOK:
Cropped.




TWITTER:
With the timeline photo being wider and thinner, the image has been cropped even more.




INSTAGRAM:
Hasn't being updated:

..


OTHER EXTERNAL AGENCIES 
...

FONTS + FONT VARIATION 
...

BEST + WORST FEATURES 
...

FAULTY/OUT-DATED CONTENT? 
Some elements still haven't been quite updated to the new release.

...

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