DIGIPAK - Draft 1:

FRONT COVER

Two versions/choices 
One I have tried to capture the same dream-like filter of Suede's eponymous debut album. This connects with the Uses and Gratifications Theory, escapism from every day lives for the audience.

With a black + white stone-like filter:

BACK COVER

...

INDIE ROCK MV #4: Kool Thing - Sonic Youth

POSSIBLE POINTS OF INFLUENCE

• The mixture of black + white and colour, and also colour correction
• The close-up of just lips with bit of chin without upper face

ACT: Sonic Youth
TRACK: Kool Thing
ALBUM: Goo
YEAR: 1990
GENRE: Alternative rock, noise rock, punk rock 
DIRECTOR: Tamra Davis 
LABEL: Geffen, DGC (owned by UMG)
SINGLE?: Yes

BACKGROUND/CONTEXT

• First single + music video with a major label 
• 
  
• 
  

PERFORMANCE, NARRATIVE OR CONCEPT?

Performance and concept video, but no clear linear narrative. Kim Gordon being the lead vocalist on this track, she takes up the 

EXTRA SOUND:

No diegetic sounds, silences or other tracks by the artist.

TITLES:
We get half of the song as a diegetic title.

...








NARRATIVE ENIGMA:

Withholding information from the audience. Do we get the full body of the singer in the opening shot. No, and often not the face immediately either.

RELATIONSHIP BETWEEN LYRICS AND VISUALS:

RELATIONSHIP BETWEEN SOUND AND VISUALS:
Influence on Editing, Mise-en-scene and sometimes even cinematography.

GENRE SIGNIFIERS:
Genres include rock (heavy metal, punk, indie) pop, jazz. 

INTERTEXTUAL REFERENCES:
To literature, film, TV, other music videos?

OTHER NARRATIVE THEORY:
Todorov, Propp, Levi-Strauss? 
These don't apply.

BRANDING:
As mentioned before the album title is mentioned painted on the neck.

REPRESENTATION:
Male and/or Female Gaze?

AUDIENCE REPRESENTED/TARGETED:
Is the age, gender, class of the audience reflected in the narrative characters of the video?

INDIE ROCK MV #2: Arctic Monkey's One For The Road

POSSIBLE POINTS OF INFLUENCE

• The quick cuts to the beat 
• The black + white, but I want to mix it with colour
• The tractor

Also the thumbnail of the video

ACT: Arctic Monkeys
TRACK: One For The Road
ALBUM: AM
YEAR: 2013
GENRE: (Indie) Rock
DIRECTOR: Focus Creeps
LABEL:  Domino (indie, but distributed by ADA, which is owned by Warner)
SINGLE?: Yes, 4th single, released 3 months after album
                      released with a B-Side, "You're So Dark"

BACKGROUND/CONTEXT

• Their most commercially successful album
• Working with their stalwart director, Focus Creeps
• 
  

PERFORMANCE, NARRATIVE OR CONCEPT?

Often you'll see a cross-cutting between performance and concept, with the band playing men in suits and later going into band performance modes. There are mysterious women and quirky vehicles.

EXTRA SOUND:

No extra sounds

TITLES:
The jacket acts as a diegetic title.

Opening shot starts with an extreme longshot,
but the low key lighting could downsize it as an establishing 

In the first 10 secs the camera has zoomed in,
and hallway through the woman turns so the title is
clearly seen on the jacket

NARRATIVE ENIGMA:

Withholding information from the audience, which we get in the opening sequence as mention before, and who these female characters are remains ambiguous.

RELATIONSHIP BETWEEN LYRICS AND VISUALS:
"One For The Road", vehicles travelling down the road.

RELATIONSHIP BETWEEN SOUND AND VISUALS:
Quick takes introducing each member, with the lead singer saved till last.
*Insert GIF*

GENRE SIGNIFIERS:
Genres include rock (heavy metal, punk, indie) pop, jazz. 

INTERTEXTUAL REFERENCES:
...

OTHER NARRATIVE THEORY:
Todorov, Propp, Levi-Strauss? 

BRANDING:
Do we see the album sleeve hidden somewhere? Are they wearing costumes they will wear on live shows? Or other elements like the money bills in Kraftklub's 500 K.

HIERARCHY OF THE BAND
In terms of proxemics Alex Turner is infant of his, and he is the one following Andrew Goodwin's notion of looking, looking directly at the audience while 

REPRESENTATION:
Not heavy sexualisation but the Male Gaze can still be said to have been applied here.

AUDIENCE REPRESENTED/TARGETED:
The band still look attractive to a female teen audience, so there is the potential still of continuing to market their audience, something which older bands today like Depeche Mode and U2 can't do, and this ageism will eventually reach the Monkeys as it does all boybands. 

POSSIBLE MV INFLUENCES #38 - Transitions

DEPECHE MODE

The fading in and out is done in a very captivatingly visually way


...


Link all of these together, zoom in while having been in black and white the whole time, then zoom out to switch to colour like the Rita Ora vid, and also have switch of location like in I Feel You.

For the track specifically:
The give me this line could have the same editing signifying function of "Give Me That", have the female protagonist singing some of that.

KATE BUSH - BABOOSHKA

Change of costume through zoom in, and then quick cut and zoom out.

00:57 - 01:01



DEPECHE MODE - I FEEL YOU

• White Flash (00:43)
• Fade in + out to get back (01:08)
• Curtain falls, back to quarry (01:33)
• White Flash different quarry (01:37)
• Slower White Flash back to woman (01:48)

Switch from black + white to colour




OTHERS

SATURDAY NIGHT
Match cuts
Side Angle:  01:20 - 01:27
Front Angle:  02:46 - 



IT STARTS AND ENDS WITH YOU
To cut between the various members of the band, slow.
01:13 - 01:29




ROXETTE VIDEO DIRECTED BY CORBIJN

Insert embed code and GIF


WAYS TO CLOSE A VIDEO

Slowly fade out as in this 1997 David Bowie video with Nine Inch Nails.


Le Fin ending from Bowie's The Stars (Are Out Tonight)

...

Artist looks into the camera, very effective, uncomfortable for the audience.

Third last shot medium close-up 

Now it the camera has changed to close-up

...

MUSICVID #16: Depeche Mode - Soothe My Soul

POSSIBLE INFLUENCES:

• The aspect ratio 
• Characters in the narrative joining in for singing as well
• The black and white filter
• The reflection of the keyboard
• The shades for some of the members

ACT: Depeche Mode
TRACK: Soothe My Soul
ALBUM: Delta Machine
YEAR: 2013
DIRECTOR: Warren Fu
GENRES: Techno-pop, Electronic rock, Gothic Rock
SINGLE?: Yes, second single, released after the full album came out.
LABEL: Columbia Records (owned by SME)


This video has given me several ideas from which I could take influence from.

BACKGROUND/CONTEXT

• Depeche Mode are an electronic band formed in 1980, who like Goodwin said "ventured from pop to art rock in the mid 1980s, and soon after that went into industrial genre
• This was the second single from their thirteenth studio album, Delta Machine 

The single was released with a remix of another song, and on the same day six remixes were released as an EP:

THE TRACK:
The video is as long as the single version, the radio edit.

INTRO + OUTRO:
Straight into the track, no silence
Ends with three seconds of silence.


I could use this aspect ratio, maybe not for all of my video, but cross-cut with others in normal ratio.

Very haunting (gothic) but simple image and lighting, effective use of black and white

Lana Del Rey also has used this ratio for example in her National Anthem video.

The close-ups/extreme close-ups of body parts, especially the eye, and framed with black screen around them (French New Wave influence?)

*Insert GIF of eye blinking*

- The camera moving around

*Insert GIF of camera moving around*

- Martin Gore in silhouette, similar to Personal Jesus.

- A male voice but lip-synching with a female character, I could also do this with if I choose a female artist and have it with male characters.

*Insert GIF of woman singing*

Reminds me of this video by German rapper Cro, where the whole video contains a female character singing the lyrics without Cro present, a performance/concept video without artist present Goodwin would say.



- The female character going under water, that goes with the idea I had of someone under water maybe in the bath (see this post). The up-side down framing is also a good touch

*Insert GIF to replace those images if woman going under water*

RANDOM IDEA #6: Blood-like Berry Juice

Just ate a Malberry and the juice came out on my fingers. It looks very much like blood, an image that can be very effective, maybe even more so in black & white. 

MUSICVID #13 Depeche Mode - Strangelove

POSSIBLE POINTS OF INFLUENCE:

• The scenes with the women 

ACT: Depeche Mode
TRACK: Strangelove 
ALBUM: Music For The Masses
YEAR: 1987
DIRECTOR: Anton Corbijn (the band's stalwart director)
GENRE: Electronic, post-punk, synth-pop
SINGLE?: Yes, lead single released five months before the full album. The version used for the video was the single version, different on the album (same as the third single, Behind The Wheel)
LABEL: Mute Records (owned by TBA)

The MTV carried out censorship on this video due to overly sexual material of nudity

In the USA, MTV objected to some of the more revealing footage of the models and the video was edited to replace them with images of the band.

IN SUMMARY

• Use of lip-synching interesting not always when lyrics are playing and the band is on screen, there are some pauses, similar to Lana Del Rey's High By The Beach.
• Voyeuristic use of camera angles, reminds me slightly of Peeping Tom.
• The end looks like outtakes/bloopers, the band and models laughing, takes away some of the dark themes hinted at throughout the video of sexual depravity. Reminds me of what the Year 11 students Neo and Ruslan and Olivier and Christian did as part of their GSCE coursework)
• Representation of ethnicity (choice to have a non-Caucasian model, was this still challenging then?)

References to their other videos.

Dave Gahan falling down, reference to Shake The Disease video?

Mundane, casual characters walking by, also used in Corbjin's visualisation of their 1997 single Useless.

POSSIBLE IDEA/ARTIST #4 - Depeche Mode

This is the first Depeche Mode song I heard, years before I knew anything about them.

I heard in a trailer for the BBC crime drama Luther

PERFORMANCE

Typical Depeche Mode, Norman as lead singer as Dave Gahan.

Later in the final chorus big sounds of drums

NARRATIVE

Wanderer starting at Trier West Haus, walking, running away from someone.

Start off in black and white like in then when the Wanderer gets somewhere it changes to colour like in The Chemical Brother's Galvanize, 

He meets another character, they talk. He's freaked out about them, that's when it escalates at 3'35.

Really use the moment when the music briefly stops as a moment of chock and contemplation.