From: http://a2cw.weebly.com/theory.html
Question I should ask myself:
Is my music promo package targeted at a particular subculture?
If so, how am I going to address the various demands of this particular subculture, whether in terms of ideological messages or through the ways in which they present their collective identity in terms of behaviour, location and costume or even in stylistic terms?
If I am going to use the androgynous image that Suede used, then you could argue I am targeting artists and people who dress like that (Grayson Perry) Though in 2017, how far has gender fluidity come into the mainstream, how strong is the hegemony still? Halsey certainly seems to think it has made improvements, talking of a "socially aware narrative".
Grayson Perry on gender identity:
Further reading:
Question I should ask myself:
Is my music promo package targeted at a particular subculture?
If so, how am I going to address the various demands of this particular subculture, whether in terms of ideological messages or through the ways in which they present their collective identity in terms of behaviour, location and costume or even in stylistic terms?
If I am going to use the androgynous image that Suede used, then you could argue I am targeting artists and people who dress like that (Grayson Perry) Though in 2017, how far has gender fluidity come into the mainstream, how strong is the hegemony still? Halsey certainly seems to think it has made improvements, talking of a "socially aware narrative".
Grayson Perry on gender identity:
Further reading:
- Wiki entry on Hebdidge's book
- Club Cultures: Music, Media and Subcultural Capital
- Geek Rock - An Exploration of Music and Subculture
- Tanfonline
- Cultural Studies Blog Post
