MV PLANNING - The protagonist's quirks

Dancing (like Buddha) but mainly like Dave Gahan in Barrel of a Gun

Water bubbles

Dancing at the stones at night (test if night footage is effective, tomorrow), has the same functions as Stone Henge and the Ziggurat. Dance almost in a spiritual way, like summoning this alien invasion (research spiritual dancing).

Notices she is being followed, but takes control of it and lets herself be photographed.

Goes to the campfire and spreads pamphlets (something you could connect with social media). Have simple word or emblem on them. Like: "Rebel" or the name of one of the songs, can then be spread like the 500k bills at the Kraftklub concert.

The normal people behind her bow and sing to lyrics, she is freaked out by them. 

Playing with colourful leaves

Might dream of vandalising art like in Suede's Hit Me video.(in this case just the buckets of paint)

INDIE DP #3: Kraftklub - Keine Nacht Für Niemand

POSSIBLE POINTS OF INFLUENCE:

• The colour of black in my case for Suede as general branding

ACT: Kraftklub
FULL TITLE: Keine Nacht Für Niemand 
                                           (No Night For No One, an intertextual pun on this album title)
YEAR: 2017
TYPE OF ALBUM: Third studio album
DESIGN: 
PHOTOGRAPHY: 

GENRE: Indie rock, Sprechgesang
LABEL: Vertigo (owned by UMG)

Un unwrapping video:

BRANDING
The choice of the colour red fits with the general look and rebranding, their previous album had been black, wearing black costume (the name even being In Schwarz = In Black).
They are now wearing red costumes, in all their music videos and their live performances (however as I discovered when I watched them live they take these off half-way through and underneath is their original classic look)

FRONT COVER:
The theme of the album title: "No night for one", meaning not getting any sleep, is represented through. This could be seen as a cultural code as it can be common to put matches between your eyes to keep yourself awake 
Same colour, font and case (upper), however very different in sizes.






INSIDE:
The opening track of the album, Band mit dem K, is an sarcastic take on the God-like status of bands, with lyrics such as "Through your bras onto our altar" "That's no spotlight, that's a halo". Also the lyric: "Meet us at the bar, we drink W-O-D-K-A" would seem to heavily suggest this whole image is a representation of that song, there can be a relationship between record sleeve and lyrics as well, like Goodwin said about music video.

...

DISTRIBUTION - The Album Artwork

The album artwork replicated as statues (from a music video)

..

MUSICVID #20: Kendrick Lamar - HUMBLE.

POSSIBLE POINTS OF INFLUENCE:

• The heads in conformity, have them turned around, people from JugendClub, could turn around and start to sing. They could be praying to some dystopian ruler, and she rebels against that? (Is it really dystopian and dictatorial if she can rebel against? Or is it all inside her head, bzw. it's what she feels like letting out. Oh, ooooh, maybe at the end it turns out she's in a prison, like just about to go to Room 101. maybe give it a digital twist with all these worries with surveillance and cyber crime, space and war and shit)
• The money, dollar bills being burned, a part of yesterday's society
• The end, he silently walks out facing camera like the band and their followers in Kraftklub's Chemie Chemie Ya, and then the found footage blips
• The splitscreen, and them going from one to another (needs to be extremely carefully filmed and edited in order to visually work)

ACT: Kendrick Lamar
TRACK: HUMBLE
ALBUM: DAMN
YEAR: 2017
GENRE: Hip-hop
DIRECTOR: Dave Meyers + The Little Homies
LABEL: Top Dawg (owned by UMG)
SINGLE?: Yes, lead single, released two weeks before the album

BACKGROUND/CONTEXT

• Kendrick Lamar started out as an underground rapper, in 2012 he assigned to a major label, TDE Entertainment
• This is his fourth studio album and third with the label
• He is known for a very intense and political style of music, having even met Barack Obama in the White House
• The advent of the Trump presidency has an influence on this most recent album
• Huge chart success, and also retaining critical success

PERFORMANCE, NARRATIVE OR CONCEPT?

Performance and concept.

EXTRA SOUND:

Silence while the titles play and the camera remains static, and the track starts with different lyrics, very unconventional.

TITLES:
As is typical for the label they are included in the titles. All white and upper-case, roles are smaller for the director however for the label they are the same size, signifying how they want to assert their brand in their video products. 

TDE PRESENTSKENDRICK LAMARHUMBLEDIRECTED BY DAVID MEYER + THE LITTLE HOMIES

NARRATIVE ENIGMA:

Lamar is in extreme logshot, we don't see his face.
Then the second shot we see his face.

RELATIONSHIP BETWEEN LYRICS AND VISUALS:
B**** be humble - Heads bowing.

RELATIONSHIP BETWEEN SOUND AND VISUALS:
First cut as we cut to the lyrics.

GENRE SIGNIFIERS:
We get rap dance moves, typical for hip-hop. 

INTERTEXTUAL REFERENCES:
To Christianity, or specifically the Bible, to The Last Meal.

OTHER NARRATIVE THEORY:
Is Kendrick Lamar being branded as the Proppian hero, he certainly seems to have a number of princesses.

BRANDING:
The opening shot is used as the cover of the single, which Lamar has done with other singles such as Swimming Pools.

REPRESENTATION:
GENDER: Heavy Female Gaze, received criticism, some labelling Lamar even as a misogynist. We just get men bowing their heads, as if it's men he's levelling 

ETHNICITY: The image of Lamar with glasses, a pun on white intellectualism?

AUDIENCE REPRESENTED/TARGETED:
The Female Gaze will help to attract a wider male teen audience, however the music itself has already been very successful among both teen males and females in my own school.

DISTRIBUTION RESEARCH - Release Ratio

Look at albums in 2017 to see how the space is between singles released + the music vids, and the full album release.

Kendrick Lamar's DAMN.

One single released before album, followed by three singles in the space of six months afterwards as well as one extra song, ELEMENT, having a video. The second and third single have a video, however the fourth one has yet to release on after three weeks.

Studio album by Kendrick Lamar
Released	April 14, 2017
Recorded	2016–17
Studio

Singles from Damn
"Humble" Released: March 30, 2017 "DNA" Released: May 30, 2017 "Loyalty" Released: June 20, 2017 "Love" Released: October 2, 2017

Arcade Fire's Everything Now

All Four Singles before the full album release 

Studio album by Arcade Fire
Released	July 28, 2017
Recorded	September 2016 – April 2017

Singles from Everything Now
"Everything Now" Released: June 1, 2017 "Creature Comfort" Released: June 16, 2017 "Signs of Life" Released: June 30, 2017 "Electric Blue" Released: July 13, 2017

Kraftklub's Keine Nacht Für Niemand

Studio Album of Kraftklub
ReleaseDate	2. Juni 2017 Singles 17 March 2017 Dein Lied 7 April 2017 Fenster   31 May 2017.                                          Sklave

Halsey's Hopeless Fountain Kingdom

Promotional singles[edit]

On May 4, 2017, "Eyes Closed" was released as the first promotional single.^[21] 

On May 26, "Strangers", featuring Fifth Harmony member Lauren Jauregui, was released as the second promotional single. (It debuted at No. 100 on the Billboard Hot 100. It became Halsey's sixth entry and Jauregui's first as a solo artist.)

Studio album by Halsey
Released	June 2, 2017

Singles from Hopeless Fountain Kingdom
"Now or Never" Released: April 4, 2017 "Bad at Love" Released: August 22, 2017

Lorde's Melodrama

Studio album by Lorde
Released	16 June 2017[1][2]

Singles from Melodrama
"Green Light" Released: 2 March 2017 "Perfect Places" Released: 1 June 2017 "Homemade Dynamite" Released: 15 September 2017

COMPILATION ALBUMS

Michael Jackson's Scream

Compilation album by Michael Jackson
Released	September 29, 2017

Singles from Scream
"Blood on the Dance Floor x Dangerous(The White Panda Mash-Up)" Released: September 6, 2017 "Thriller (Steve Aoki Midnight Hour Remix)" Released: September 29, 2017

Worst of Jennifer Rostock

Greatest hits album by Jennifer Rostock
Released	September 29, 2017

Singles from Worst of Jennifer Rostock
"Alles cool[1]" Released: August 25, 2017[2] "Haarspray[3]" Released: September 22, 2017[4]

RELEASING EPs as part of a jigsaw puzzle:

The Pixies's Indie Cindy

Nine Inch Nails
The video released eight days for the album's release

...

Back Cover announced:

http://www.spin.com/2017/07/nine-inch-nails-add-violence-art/