WEBSITE General: Charlie Puth

POSSIBLE POINTS OF INFLUENCE:

• The splashpage ( video playing in the background)
• Mention a support act in the touring information (choose an emerging band today that has some similarities, The Duke Spirit would quite likely be a good choice as Brett Anderson is a huge fan of them)
• I do not want to use use white as the main background colour as has been done here.
• Integration of social media
• Use of social media images in the gallery, more than has been done here

ACT: Charlie Puth
                (website link)

TENURE: 2009 - present
CATALOGUE: 1 album + 3 EPs

GENRES: Pop, Pop rock, R+B

LABEL: elevenelven, 
                Artist Partners Group, 
                Atlantic

BRANDING 
Use of several images from social media, and also use of the latest music video.

OVERALL KEY RECURRENT DESIGN FEATURES 
COLOUR: Black and white theme
SHAPES: Squares around key words, these are more visually striking and visible than words alone.
IMAGES: Not a lot of images used, very bare with the white

LIKELY TARGET AUDIENCE/S; MODE OF ADDRESS 
Teens with the images of the singer, however there could have maybe been more effort to make it more colourful, and to expand the gallery with more photography, such as the images from 

LANDING PAGE 
The artist's newest video, How Long, is being played, without sound. Includes multiple links to save and order the music.
A section of the video where there is bright lighting has been chosen, so to glamorise the artist. Also, he is laughing and there are elements of slow-mo, so this covers the cute factor

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You don't have to click to get to the main page, it stays there very briefly

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HOMEPAGE LAYOUT  


TOP FRAME/BANNER 
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NAME/LOGO 
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PAGES/TOP LINKS LIST 
Instead of being top they are below on the landing page, however once you click on the links they switch to above.

AUTO-SCROLLING GALLERIES? 
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PAGE TYPE: MERCHANDISE/SHOP 
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E-COMMERCE 
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PRESENCE OF MUSIC 
These links to music are provided as icons:

YOUTUBE: 
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Further subscriptions , along with social media links.

As seen below, Where the video of the current video will start playing, so the newest single is being pushed without any further clicks.

SPOTIFY: To start following, the free Spotify version.

Again the new single "How Long" is being pushed

SOUNDCLOUD:
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Left same image as on his Facebook account

APPLE:
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The latest album being pushed, and the latest single being the first one on Top Tracks:

DEEZER: 
You get short exerts of multiple tracks 

Head cropped off for effect of narrative enigma

TOUR DATES
The "Show more function", starting with three tour dates
There is a VIP, signifiers of a more commercial approach?
Support act is mentioned (Hailee Steinfield)

GALLERY?
Part of the Links List, billed as "Photos", is less high art than Gallery, which also accounts for the content which consists of four photos, three looking amateurishly like selfies. Though this still a part of convergence, using photos taken by yourself instead of employing a photographer
There are many more photos on his Instagram account.

PERSONAL INFORMATION? 
None included.

CONTACTS/ACT LINKS? 


ARCHIVE? 
any use of clickable calendars?

GAMES? 
Not included.

NEWS
The same colour design, with a title, date and brief sentence description ended with a hyperlink to the article made most visible through the shape.

LANGUAGE:
...

MEMBERSHIP/SIGN-UP? 
You submit your e-mail.

VIDEO/VINES 
A YouTube link, no Vimeo or Dailymotion, not used by musicians a lot.


SOCIAL MEDIA 
No feeds. No Snapchat, Tumblr or Google Plus.

FACEBOOK: Image of himself relaxing, a "chilled guy".
*Include screenshot*
TWITTER: Image of himself as a young child used as profile picture, cute factor.

Filter fits theme of nostalgia,
mouth wide open with tongue showing playful boy

INSTAGRAM: When he was younger and hair colour different, slightly dashing.

OTHER EXTERNAL AGENCIES 
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FONTS + FONT VARIATION 
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BEST + WORST FEATURES 
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FAULTY/OUT-DATED CONTENT? 


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MUSICVID #2: Wiz Khalifa - See You Again

POSSIBLE INFLUENCES:

• ...

ACT: Wiz Khalifa feat. Charlie Puth
TRACK: See You Again
YEAR: 2015

Only Whiz Khalifa, denoting his status.

ALBUM: OST of Furious 7
DIRECTOR: Marc Klasfeld
GENRE: Hip-hop, Pop-rap
LABEL: Atlantic (owned by WMG)
SINGLE: Yes, for both Khalifa + Puth




This is a common use of music video, as a marketing factor, a trailer for the film, so its questionable whether the video is more a promo for the track or the film, as the music of OSTs are promotion for the film, so it's a promotion of the promotion of a film.
They had done this for the previous film in the franchise, Fast and Furious 6, using montage clips of the five films that had become before(with similiar objectifying women dancing just like in Despacito). The blurring of a line here between trailer and music video.

TEXTUAL ANALYSIS

Establishing shot as the camera moves up (most likely a drone) sets up the location near the sea, but there are no signifiers of the later revealed urban setting. 

Despite Charlie Puth being the first artist to sing on the track, Wiz Khalifa, with a slightly glorified entrance in the sunshine. This represents him as the more superior artist (which he was/is in terms stage of career, streaming and YouTube hits and audience base)

After 10 seconds, Charlie Puth begins singing and immediately appears on the piano.









Cross-cut with scenes of the film. 

The whole tragic atmosphere of the song to commemorate the death of Paul Walker, the video is a representation of the song which is the representation of the passing of the actor, a simulacra.