Formed by Mark Zuckerberg
RESPONSIBILITY?
Hello, welcome to my blog! This is dedicated to my A2 Media Coursework, creating a music promo package through film, print and web work.
In May 2017, Arcade Fire performed six new songs at an intimate secret show in Montreal.[6] Later that month, a Twitter account designed to look like a Russian spambot started publishing clues pertaining to the new Arcade Fire album.[7]On May 31, the band released the lead single "Everything Now" on 12" vinyl, selling it at a merchandise stall at Primavera Sound festival in Barcelonawhich they headlined.[8] A day later, a mysterious live stream "Live From Death Valley" was launched[9] and the band released a music video for the song,[10] appearing to have been shot in Death Valley, California.
On June 3, anagrams of song titles were published on Twitter.[11]On June 22, the band published the music video for "Creature Comfort" to its YouTube page. It was marketed with a Facebook postpurportedly from a disgruntled "Everything Now Corp" employee railing against the band's refusal to engage in corporate promotion of its new album.[12]Similar satirical marketing done in promotion of the album stemmed from an agreement the band was in; dubbed a “360 degree agreement” proposed by Everything Now Corp, whereby the band created multiple pieces of fake online articles related to events happening within the company and band. One example involving Arcade Fire providing a "premature premature evaluation" of Everything Now days before release as a spoof of online music reviews, or a review of a fake installment in the rhythm video game series Rock Band titled Arcade Fire: Rock Band, or multiple pieces of fake advertising for products based on names of songs off of Everything Now. A collection of other promotional articles created by the band are included on the side of the fake website that lead to numerous other fake websites.[13]
When we got back together it was important we didn’t end up just playing the festival circuit. Anyone can turn up and play the old songs but we wanted to move forward and make new material that stretched us creatively. Making Bloodsports and the reception it received suggested we had a future, that people were still listening.”
Mat Osman, Suede’s bassist, agreed: It’s gratifying to know that people still care. The warmth of the reception since we got back together has been genuinely heartening. You realise how precious it all is and it has encouraged us to be braver. I’m really proud of this record, I think the last three tracks, the end sequence, are as good as anything we’ve ever done.
I couldn’t have come back without an album. After a couple of years doing greatest hits tours with Suede we got to a point where I was like ‘we can’t do this anymore unless we’ve got new music’. It just feels like you’re going round in circles. I failed to be able to look at myself in the mirror with any respect so it was very important for us to make ‘Bloodsports’ to justify carrying on. I don’t think we’d have carried on otherwise, we’d have called it a day again. It was a lovely thing to find out we could make great new music together and this has led on to ‘Night Thoughts’ and hopefully I’d like to think we could make another record after ‘Night Thoughts’. It feels very exciting being in Suede at the moment, it feels like we have a renaissance happening, creatively.
Looking at the murky corners of life, for me, has always been where I’ve got it right as a songwriter, documenting the darker and more twisted things in life. There’s always friction, you can always find friction in any relationship and for me it’s about documenting those elements of friction. A lot of it is about decay and ageing but also parenthood as well, becoming a father and your relationship with your kids and how that mirrors your own relationship with your parents. Having a child myself made me think about my role as a son. Songs like ‘I Don’t Know How To Reach You’ are almost a comment on my and my own father’s relationship, how these relationships break down. Inevitably there’s an element of looking back at the past.Goes against the effect of digitisation which sees audiences not listening to albums in full put streaming out of order.
So give me head, give me head, give me head music.
It’s a curse on his adopted country, a place in which the regular, random slaughter of children is considered the equivalent of some unavoidable act of nature, like a tornado. Hence the song’s title: a day meant to commemorate lovers is some grubby fanatic’s day of indiscriminate judgement.