Showing posts with label social issues. Show all posts
Showing posts with label social issues. Show all posts

Wednesday, 29 November 2017

CROSS-MEDIA BRANDING #2: Music Industry Egs

POSSIBLE POINTS OF INFLUENCE:
  • A camera for the photographer
  • The clown-make-up, and the stars inbetween

TRICKY

A slow tracking across the room as an extra video could be an idea (similar to the opening movements across the protagonist's room in my AS coursework), it could also be used as a teaser for the video.

The official artwork of the single, Rule of Thirds is applied, the image is almost symmetrical 



On Spotify as well



The video featuring the red room without the artist.


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YOUTUBE

YouTube was also rebranded with the images from the single cover and official audio video.

*Insert image*

Now replaced with an image from this video


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WEBSITE

Has been rebranded as well and has the video there


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ARCTIC MONKEY - AM SQUIGGLE





Charity Action






SIA
Video released on 5th September 2016


The hair of dark and light.

In the video of Cheap Thrills


The album cover




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BRING ME THE HORIZON

Umbrella

When asking about the umbrella's meaning, Bring Me The Horizon said "The fans gave it meaning"


 
Postmodern definition of reading, more freedom is given to the audience


DEPECHE MODE

Multiple examples, seen in 

MUSIC FOR THE MASSES

 have the image of a loudspeaker on their album cover for Music For The Masses, this was present in their music videos for the first three singles: Strangelove, Never Let Me Down and Behind The Wheel. 

VIOLATOR

The image of a rose/flower.

There most successful album, the rose is used still today in videos, such as this UGC example:



ULTRA

Quite less creative, having the album name popping up on a hotel and a flag from a plane (effort of a plane seems a bit of a waste).

SPIRIT

Boots and flags

The striking imagery of Karl Marx beards was also


*Include screenshots of Karl Marx bearded fans on Facebook*

HALSEY

A more interesting and CREATIVE. use of the album title can be seen from a video for the third single Colors from Halsey's debut album Badlands,







THE NEW TAYLOR


Social media accounts deleted 

New Social media accounts, Instagram posts with snakes 

New track:
"I'm sorry the old Taylor can't come to the phone right now"

Written on top of her Instagram account:





SUMMARY:
- Topped Psy's 24 hour record
- Released a few days after audio track released with a lyric video
- Taylor Swift trying to rebrand herself by in the lyrics saying the old Tyler herself, change of personality like Bowie, mimicked by Madonna and then 
- Revenge on Kanye West, mentioned in NME video
- Vernallis saying we can't apply narrative genre to, but there a references to zombie genre as seen in film (Dawn Of The Dead, 28 Hours Later, Zombieland) and more recently in TV (The Walking Dead, In The Flesh, referenced in Game Of Thrones). Though these are mere moments in the video, not a full narrative set in zombie genre like Michael Jackson's Thriller, Die Aerzte's *insert track* and Kraftklub's Fenster
- Numerous dance elements
- Song referencing Game Of Thrones? And if yes is that reflected in the video?




http://www.cosmopolitan.com/entertainment/music/amp12096106/taylor-swift-look-what-you-made-me-do-arya-stark/

Cameo:

Also mention of the Twitter debate:

Other Sites:

Already been parodied:

ALBUM RELEASED:
Multiple magazine covers, offered in the CD department, really pushing this, grassroots strategy?



ARCADE FIRE - EVERYTHING NOW
Wiki on Promotion:
In May 2017, Arcade Fire performed six new songs at an intimate secret show in Montreal.[6] Later that month, a Twitter account designed to look like a Russian spambot started publishing clues pertaining to the new Arcade Fire album.[7]On May 31, the band released the lead single "Everything Now" on 12" vinyl, selling it at a merchandise stall at Primavera Sound festival in Barcelonawhich they headlined.[8] A day later, a mysterious live stream "Live From Death Valley" was launched[9] and the band released a music video for the song,[10] appearing to have been shot in Death Valley, California.
On June 3, anagrams of song titles were published on Twitter.[11]On June 22, the band published the music video for "Creature Comfort" to its YouTube page. It was marketed with a Facebook postpurportedly from a disgruntled "Everything Now Corp" employee railing against the band's refusal to engage in corporate promotion of its new album.[12]Similar satirical marketing done in promotion of the album stemmed from an agreement the band was in; dubbed a “360 degree agreement” proposed by Everything Now Corp, whereby the band created multiple pieces of fake online articles related to events happening within the company and band. One example involving Arcade Fire providing a "premature premature evaluation" of Everything Now days before release as a spoof of online music reviews, or a review of a fake installment in the rhythm video game series Rock Band titled Arcade Fire: Rock Band, or multiple pieces of fake advertising for products based on names of songs off of Everything Now. A collection of other promotional articles created by the band are included on the side of the fake website that lead to numerous other fake websites.[13]
TWITTER:


FACEBOOK

Some Audience Reactions:


The trailer with the Russian spambot logo:

INSTAGRAM:
Account with 7 posts

First post was the logo:

FURTHER READING:
NME seeminly not getting the joke:

The band carried on with this image long after the full album was released, releasing a double video for the two final tracks, called Money + Love:



Carrying on the images and motifs from the video:




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POSSIBILITY TO GO VIRAL

Psy's Gangham Style and The Harlem Shake owe a lot to their popularity due to be able, 
similar to the Ice Bucket Water Challenge and the Mannequin Challenge (our school even did official videos for the second and fourth).



This front image from Depeche Mode's third studio album Construction Time Again can be mimicked for example of a man with an axe in the hand, but then we didn't have social media. 


Thursday, 19 October 2017

ARTIST RESEARCH - The Music

The style, the themes/issues/topics that are spoken about in the lyrics, and the tone of the music.

In 2013 a BBC interviewer said. "Not a concept album, because that's not cool."
I think he does like concept albums, as seen in this article
When we got back together it was important we didn’t end up just playing the festival circuit. Anyone can turn up and play the old songs but we wanted to move forward and make new material that stretched us creatively. Making Bloodsports and the reception it received suggested we had a future, that people were still listening.”
Mat Osman, Suede’s bassist, agreed: It’s gratifying to know that people still care. The warmth of the reception since we got back together has been genuinely heartening. You realise how precious it all is and it has encouraged us to be braver. I’m really proud of this record, I think the last three tracks, the end sequence, are as good as anything we’ve ever done.
I couldn’t have come back without an album. After a couple of years doing greatest hits tours with Suede we got to a point where I was like ‘we can’t do this anymore unless we’ve got new music’. It just feels like you’re going round in circles. I failed to be able to look at myself in the mirror with any respect so it was very important for us to make ‘Bloodsports’ to justify carrying on. I don’t think we’d have carried on otherwise, we’d have called it a day again. It was a lovely thing to find out we could make great new music together and this has led on to ‘Night Thoughts’ and hopefully I’d like to think we could make another record after ‘Night Thoughts’. It feels very exciting being in Suede at the moment, it feels like we have a renaissance happening, creatively.
A detailed analysis of some of the lyrics (click here)

Brett Anderson talking more about his songwriting
Looking at the murky corners of life, for me, has always been where I’ve got it right as a songwriter, documenting the darker and more twisted things in life. There’s always friction, you can always find friction in any relationship and for me it’s about documenting those elements of friction. A lot of it is about decay and ageing but also parenthood as well, becoming a father and your relationship with your kids and how that mirrors your own relationship with your parents. Having a child myself made me think about my role as a son. Songs like ‘I Don’t Know How To Reach You’ are almost a comment on my and my own father’s relationship, how these relationships break down. Inevitably there’s an element of looking back at the past.
Goes against the effect of digitisation which sees audiences not listening to albums in full put streaming out of order.



Quite sexually graphic at points:

So give me head, give me head, give me head music. 

In this live performance, Brett sings the line "Shaking their bits to the hits"
as "Shaking their t**s to the hits*

Issue with school setting, will be censored. Need to find the closest compromise. 







Thursday, 22 June 2017

ORIGINAL ARTIST VID #1 - Valentine's Day

POSSIBLE POINTS OF INFLUENCE:
  • This is an example of how music videos are still released after the full album, so there is less interest in the new music and more in the visualisation, and I also want to hint in my music promo package's website and social media that there are more music videos to come, which will also be intertextually referenced in my digipak artwork


ACT: David Bowie
TRACK: Valentine's Day

ALBUM: The Next Day
YEAR: 2013
GENRE: Glam rock[1]folk rock[2]
LABEL:

  • MAIN AUDIENCE: Bowie hardcore fans, as the wave of interest garnered by the general public will have decreased as this is five months since he released the album proper





    NARRATIVE
    The title and the romantic sounding sound plays to expectations that the song is about the theme of the romantic event.


    INTRO + OUTRO
    There is a diegetic outro as the camera tilts down, and then as we track forward to Bowie the track begins. There is no extra sound at the end.

    TEXTUAL ANALYSIS
    Opening shot is a tilting shot going down from a temple. We then cut to inside the temple and see a figure in white with the back turned. Narrative enigma is created, although the core audience and also secondary audience will guess it is the singer, as he does star in his own music videos prominently. The audio from the song then starts with the opening drum beat, called up by the raising of a long object, revealed to be a guitar, as we close in to a tilt shot going down from the head to, as it reaches medium close-up the guitar gets started to being played. The camera then turns to its left around the singer, at the side he looks slightly restrained, gasping breath and restrained, his head going down as we have come to a medium side shot.
    Camera facing Bowie now fully revealed in medium longshot. His facial expression turns into a puppy-like face. Then switch back to medium close-up with Bowie looking down first after having stopped playing, then looks up when he continues playing and starts singing the lyircs. MLS to MS of playing at side again, 0’32

    BOWIE FANSITE

    It’s a curse on his adopted country, a place in which the regular, random slaughter of children is considered the equivalent of some unavoidable act of nature, like a tornado. Hence the song’s title: a day meant to commemorate lovers is some grubby fanatic’s day of indiscriminate judgement.

    REACTIONS TO NRA REFERENCE






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