Wednesday 29 November 2017

CROSS-MEDIA BRANDING #2: Music Industry Egs

POSSIBLE POINTS OF INFLUENCE:
  • A camera for the photographer
  • The clown-make-up, and the stars inbetween

 TRICKY
A slow tracking across the room as an extra video could be an idea (similar to the opening movements across the protagonist's room in my AS coursework), it could also be used as a teaser for the video.

The official artwork of the single, Rule of Thirds is applied, the image is almost symmetrical 


On Spotify as well



The video featuring the red room without the artist.


...

YOUTUBE

YouTube was also rebranded with the images from the single cover and official audio video.

*Insert image*

Now replaced with an image from this video


...

WEBSITE

Has been rebranded as well and has the video there


...




ARCTIC MONKEY - AM SQUIGGLE


Charity Action



SIA
Video released on 5th September 2016


The hair of dark and light.

In the video of Cheap Thrills

The album cover

...

BRING ME THE HORIZON
Umbrella

 When asking about the umbrella's meaning, Bring Me The Horizon said "The fans gave it meaning"

 
Postmodern definition of reading, more freedom is given to the audience, 

 DEPECHE MODE
Multiple examples, seen in 

 MUSIC FOR THE MASSES
 have the image of a loudspeaker on their album cover for Music For The Masses, this was present in their music videos for the first three singles: Strangelove, Never Let Me Down and Behind The Wheel. 

 VIOLATOR
The image of a rose/flower.

 There most successful album, the rose is used still today in videos, such as this UGC example:

ULTRA
Quite less creative, having the album name popping up on a hotel and a flag from a plane (effort of a plane seems a bit of a waste).

 SPIRIT
Boots and flags

 The striking imagery of Karl Marx beards was also

 *Include screenshots of Karl Marx bearded fans on Facebook*

HALSEY

A more interesting and CREATIVE. use of the album title can be seen from a video for the third single Colors from Halsey's debut album Badlands,





THE NEW TAYLOR

 Social media accounts deleted 
New Social media accounts, Instagram posts with snakes 

New track:
"I'm sorry the old Taylor can't come to the phone right now"

Written on top of her Instagram account:

SUMMARY:
- Topped Psy's 24 hour record
- Released a few days after audio track released with a lyric video
- Taylor Swift trying to rebrand herself by in the lyrics saying the old Tyler herself, change of personality like Bowie, mimicked by Madonna and then 
- Revenge on Kanye West, mentioned in NME video
- Vernallis saying we can't apply narrative genre to, but there a references to zombie genre as seen in film (Dawn Of The Dead, 28 Hours Later, Zombieland) and more recently in TV (The Walking Dead, In The Flesh, referenced in Game Of Thrones). Though these are mere moments in the video, not a full narrative set in zombie genre like Michael Jackson's Thriller, Die Aerzte's *insert track* and Kraftklub's Fenster
- Numerous dance elements
- Song referencing Game Of Thrones? And if yes is that reflected in the video?


http://www.cosmopolitan.com/entertainment/music/amp12096106/taylor-swift-look-what-you-made-me-do-arya-stark/

Cameo:

Also mention of the Twitter debate:

Other Sites:

Already been parodied:

ALBUM RELEASED:
Multiple magazine covers, offered in the CD department, really pushing this, grassroots strategy?



ARCADE FIRE - EVERYTHING NOW
Wiki on Promotion:
In May 2017, Arcade Fire performed six new songs at an intimate secret show in Montreal.[6] Later that month, a Twitter account designed to look like a Russian spambot started publishing clues pertaining to the new Arcade Fire album.[7]On May 31, the band released the lead single "Everything Now" on 12" vinyl, selling it at a merchandise stall at Primavera Sound festival in Barcelonawhich they headlined.[8] A day later, a mysterious live stream "Live From Death Valley" was launched[9] and the band released a music video for the song,[10] appearing to have been shot in Death Valley, California.
On June 3, anagrams of song titles were published on Twitter.[11]On June 22, the band published the music video for "Creature Comfort" to its YouTube page. It was marketed with a Facebook postpurportedly from a disgruntled "Everything Now Corp" employee railing against the band's refusal to engage in corporate promotion of its new album.[12]Similar satirical marketing done in promotion of the album stemmed from an agreement the band was in; dubbed a “360 degree agreement” proposed by Everything Now Corp, whereby the band created multiple pieces of fake online articles related to events happening within the company and band. One example involving Arcade Fire providing a "premature premature evaluation" of Everything Now days before release as a spoof of online music reviews, or a review of a fake installment in the rhythm video game series Rock Band titled Arcade Fire: Rock Band, or multiple pieces of fake advertising for products based on names of songs off of Everything Now. A collection of other promotional articles created by the band are included on the side of the fake website that lead to numerous other fake websites.[13]
TWITTER:


FACEBOOK

Some Audience Reactions:

The trailer with the Russian spambot logo:

INSTAGRAM:
Account with 7 posts

First post was the logo:

FURTHER READING:
NME seeminly not getting the joke:

The band carried on with this image long after the full album was released, releasing a double video for the two final tracks, called Money + Love:
Carrying on the images and motifs from the video:

...


 POSSIBILITY TO GO VIRAL
Psy's Gangham Style and The Harlem Shake owe a lot to their popularity due to be able, 
similar to the Ice Bucket Water Challenge and the Mannequin Challenge (our school even did official videos for the second and fourth).
This front image from Depeche Mode's third studio album Construction Time Again can be mimicked for example of a man with an axe in the hand, but then we didn't have social media. 


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