Tuesday 21 November 2017

DIGIPAK RESEARCH - Conventions Summary

RESEARCH FOR FONTS:

FRONT COVER 
  1. Act Name
  2. Album Name, question whether they are the same in size, font, colour, case
  3. Artist on there or not?
  4. You don' have the designer of the album artwork on there, the only exception I have seen so far is Andy Warhol, as he was an artist with great repute 
  5. You also will almost never have the name of the tracks on the front, I have seen two exceptions so far, Moloko's and The Pixies's Head Carrier
  6. Sometimes different parts of an album might be given seperate names 
BACK
  • Track Names
  • + Numbered
  • + Length (in brackets On and off)
  • ISBN-Number 
  • Cast + Crew of the Music in Smallprint 
  • Album Artwork Staff
TYPES OF TRACKS:
  • The full track or a radio edit 
  • previously unreleased demo (like Space Oddity on Sound + Version)
  • Cover of a different artists's song
  • A remix by a different artist (check whether it is often the same Big 3 or even the same record label)
  • A new mix by the act 
It is a strictly followed convention that the track listing will always be at the back, however there are two examples (I know of) where the track titles are at the front, Moloko's Catalogue and The Pixies's Head Carrier.

SPINE
Name of artist and album 

LYRIC BOOKLET

PRESENCE OF THE ARTIST
Can be on the front or not. For bands it is never the case that only the lead singer will be on the, even though some music videos only have the lead singer in them.

TITLES
Font
Bold, Italic or Underlined 
Size
Colour 
Upper-Case or Lower-Case
Straight or turned around anyway?

The name of the artist and the album, can only be one or

Even artist name doesn't have to be one word. 


CLASS NOTES:
Outer, front and rear
Inner, left and right

REAR 

Track-listing, with or without length of 

INSIDE:

Very common to repeat the track list.
Written, produced and copyright (+ year) on the inside 
Covers are listed among the tracks.

Bonus track

Quirkiness 

NEVER MIND THE BOLLOCKS 

Common aspect to have a bonus video: Live Performance, Making Of, Documentary, have a sticker on it.

The different brands: Virgin, Available on iTunes, CompactDisc, Barcode, QR Code, Copyright statement, long, must avoid screenshotting and pasting in an existing one.

The P + C for Copyright will be on there as well.
COMPACT DISC: Digital logos.

Sometimes they'll be exclusives with Apple, Exclusive Edition to Amazon 

Play.Com, Major Online Retailer 
You can find Barcode Generators.
QR Code can link to the shop on your website.

There often is a link between front and rear cover, doesn't have to be an exact match.

One option is a flowing image, like Faithless.
Copy the blurbs on previous released from you artist.
Could do a second one, Remixes Album.
Get Shot Variety in
Suede's Bloodsports, lyric booklet was also a poster.

Parental Advice


Don't use a white barcode, machines are designed to look for black.

SPINE

Artist + Album Name
Record Label Logo
Catalogue Number (Not the ISBN)

Second Logo

Something "Damn Punchy"

Small Detail: Small MP3 download extra.
Elliptical images, while the subject is moving
Branding for website, what's the background gonna be like?
Take time and care with fonts
Download fonts, try them out and get audience feedback.
Any informal style, lots of paper stuck up on notice board.
What kind of story are you telling, it's story + attitude 

1. STRONG, STRIKING VISUAL THEME

2. ALL OF THOSE SMALL DETAILS

How is going to impact on website, on branding?

Photoshop Tutorials.

LYRIC BOOKLET EGS
...


...

Find some shop, brand, establishment or any writing which is the same as the name of the album, one of the songs or some of the lyrics. Could have the act looking bemused/surprised at this consequence


Crossed-Out Lyrics

...




The extra written lyrics could be like a work-in-progress, with the last edits seen through crossing-out (or Bowie-like cut-ups). That is very unconventional for track listings and lyric booklets.









1 comment:

  1. This should be a vodcast or at least a ppt if you can't manage that.
    The point being: zero visual illustration, and therefore lacking specific examples. Its actually easier to do a good summary working with specific images!
    If you compare your class lesson notes with your summary above that you'll see you've missed some key points - look at the spine notes + your summary. You've also noted the C/P logos (and need to note the presence of some URLs, barcode, + maybe other tech logos than just CD). Look afresh at my vodcast on dpaks - its a really simple task, but needs to be centered on direct visual illustration of examples of whatever point you're making.

    Looking through your various dpak posts, there's limited analysis or detail; many don't have the dpak cover pic!! These posts are your chance to (1) denote the basic contents [the specific media language of the format] and (2) comment on specific design ideas especially from your genre/artist. You tend to focus on abstract themes; that has some use but aspects which might work for your genre and/or audience are more useful.
    It doesn't matter if you can't find dpaks for Suede, you can still analyse CD covers which are the same bar the rectangular back. Your ideas for font + its colour/size/positioning would especially come from this

    Regarding the Lana Del Rey censored track title: its common for 2 versions of an album with any swearing to be released (though some artists see this as an integrity issue and refuse): 'clean' and uncensored. The biggest CD retailer in the US, Wal-Mart, refuses to sell any with the parental advisory sticker; they will only sell censored 'clean' versions (the audio would typically be blanked too, as it is for radio).

    I've commented on 1 other dpak post, Pixies.

    ReplyDelete