MV RESEARCH - Visualization of the Track

POSSIBLE INFLUENCES:
I could ask what certain people visualise in their mind when hearing the track I choose, and then later with people who haven't seen the video yet ask them to listen to the track, tell me what they expect the video to contain, and them compare with what they then see. Could also show them just the lyrics, and others both.

Daddy-O, quoted in SPIN Magazine in 1989:

Kids come to my house all the times with their demos. I put on (N.W.A's) Straight Outta Compton and tell them to close their eyes and tell them you can't see it. Whenever you got a record that you can see, that's a fly record.

Andrew Goodwin, Dancing In The Distraction Factory:

There is no shortage of empirical evidence suggesting that musicians and audiences alike sometimes visualise music, both before and after its production. The comment from rap artist Daddy-O that heads this chapter is but one example of a musician articulating the centrality of vision in producing "successful" music. The effort to look at music in visual terms is therefore highly appropriate to understanding how pop works; the suggestion that music lacks a visual component is, however, a symptom of not listening carefully enough. And the question that is often put regarding the effects of music videos (Have musicians begun to write songs with the video images in mind?) is also misplaced, since we know that musicians do in any case tend to visualise songs, in both abstract and narrative terms.

He later went on to talk about an audience research:

I have conducted an informal survey of students' responses to pop songs.